The ‘Academie voor Beeldende Vorming’ (ABV) is a field of study at the Fontys University for Fine Arts in Tilburg. The institute developed a new curriculum thus a new approach to point out visitors to the open day is only logical.

We designed a colourful off- and online campaign and communicated only the essential information. The unfolding effect is used as a visual metaphor that takes place. Discovering and exploring during the open day and continues while studying. We felt the need to capture that sensation and send out a clear cut message. Because the posters refer to one another, we asked the distributors to take that order in consideration when they were spread in the public space. Also designed as part of the open day campaign was a brochure, signage throughout the building, online graphics and a social media campaign.

We designed a colourful off- and online campaign and communicated only the essential information. The unfolding effect is used as a visual metaphor that takes place. Discovering and exploring during the open day and continues while studying. We felt the need to capture that sensation and send out a clear cut message.

Because the posters refer to one another, we asked the distributors to take that order in consideration when they were spread in the public space. Also designed as part of the open day campaign was a brochure, signage throughout the building, online graphics and a social media campaign.