I believe everything starts with strategy. When developing a brand from scratch or repositioning a brand there must be a perfect understanding of the target group in order to reach them. Thus creating a strong strategic foundation which ensures clarity and guidance for anyone who manages the brand. It also avoids subjective scenarios where big ego’s get their way.
I believe everything starts with strategy. When developing a brand from scratch or repositioning a brand there must be a perfect understanding of the target group in order to reach them. Thus creating a strong strategic foundation which ensures clarity and guidance for anyone who manages the brand. It also avoids subjective scenarios where big ego’s get their way.
To do so, it is essential to zero in on what makes your brand differentiate from the competition. Building a positioning around that through market analysis, metrics and the aim of the project, these insights are then crystallised in a client-facing proposition which drives as the guiding principles in all consumer-facing elements. Doing so, the gap between strategy and execution is bridged by substantiated choices.
I’m a creative director with 15 years of experience on both the agency and client side. I have created campaigns, identities, branded content and digital experiences for premium brands. Whether it’s directing a television commercial in Kenya or creating a permanent interactive exhibition for the city museum in Belgium, I live for a challenge.
SERVICES
Brand Analyses
Positioning
Ideation
Brand strategy
Brand architecture
Branding
Identity design
Digital design
Campaigns
Activations
Spatial design
Creative direction
Photo & video shoots
Coaching & mentoring
Lectures & Workshops
Teaching
SELECTED CLIENTS
Adyen
Brabantse Ontwikkelings Maatschappij
Björn Borg
City Museum of Gent (STAM)
Down the Rabbit Hole (MOJO)
Ellie Cashman Design
Fietssport
Floryn
Fontys University for Fine Arts
Graphic Matters Festival
Lowlands Festival (MOJO)
SELECTED CLIENTS
Mun. of ’s-Hertogenbosch
Mun. of The Hague
Motel Mozaïque
Nation Media Group
Paro Software
Plus Projects
Royal Institute of Dutch Architects (BNA)
Sea Shepherd
Tectyl
Ultimaker
University of Amsterdam (UVA)
PRESS & AWARDS
My work has been featured on numerous blogs, in magazines and books. I have received several design awards including a European Design Award, IF Awards and more.
About
About
About
Behance • LinkedIn • Instagram